Troy and Stacy Hadrick

5th Generation Ranchers

Troy and Stacy Hadrick are pioneers in the agricultural advocacy movement. They have traveled the world helping people involved in agriculture find their voice and confidence to share their story. Troy and Stacy know firsthand how busy people in agriculture are. They farm and ranch in North Central South Dakota with Troy’s family. They believe that connecting with someone about agriculture should be on everyone’s chore list every day! Troy and Stacy have reached many people with their positive message of agriculture.


Discovering Your Influential Power

Farmers and ranchers have amazing and uniques stories to share with consumers. And with new communication channels being invented all the time it can be hard to find the best way. Our presentation will share examples of how you can effectively tell your story through conversation, application, and experience.

Scott Blubaugh

AFR/OFU Cooperative President

Scott Blubaugh is the president of American Farmers & Ranchers/Oklahoma Farmers Union Cooperative, a farm organization representing farmers, ranchers and rural citizens. In addition to his position with AFR/OFU, Blubaugh operates a diversified 3,500-acre family farm and ranch.

As president of AFR/OFU Cooperative, Blubaugh leads the organization in all legislative efforts, including serving as president of the Oklahoma Certified Beef Association. Blubaugh was integral to the development of the program and continues to facilitate its growth. He also manages a full roster of rural education and agricultural programs and serves as a spokesman for rural issues.

Blubaugh is a graduate of the Oklahoma Ag Leadership Program. In addition to his AFR/OFU involvement, he also serves National Farmers Union as a member of the NFU Executive Board of Directors and chair of the NFU Education Committee. He has also as an agricultural and rural community advisor for U.S. Congressman Richard Gephardt of Missouri.

Blubaugh and his wife Lisa own an AFR Insurance agency and manage the family farming operation, which stretches across three counties in northern Oklahoma. He and his family host the annual Blubaugh Angus Ranch registered Angus production sale.
Blubaugh is a fifth-generation farmer and rancher and a lifelong resident of Kay County, Oklahoma. He currently resides on his family ranch near Tonkawa. He and Lisa have been married 32 years; they have two sons, Zachary and Zane.


Oklahoma Certified: growing an opportunity

Since COVID-19 strained food supply chains and caused a run on supermarkets, consumers are more interested than ever in where their food comes from and supporting local ranchers. This year, American Farmers & Ranchers and Oklahoma Farmers Union Cooperative developed a marketing opportunity for Oklahoma cattlemen and women called the Oklahoma Certified Beef Association to capitalize on these consumer trends, which could be a game-changer for the Sooner State as well as other states that launch similar programs.


David J. Kraft

Rangeland Management Specialist, Kansas Grazing Lands Coalition

David Kraft and his wife, Jan, live in western Coffey County, Kansas, where they operate a contract grazing operation, taking in cattle for others and providing care during the growing season months of the year. Prior to working as a rangeland and prescribed burn specialist with the Kansas Grazing Lands Coalition, Kraft served as a rangeland management specialist with the United States Department of Agriculture – Natural Resources Conservation Service. In his nearly 36 years of service for USDA, he served as both an area and state rangeland management specialist and as a regional ecological site specialist. Over the past five years, he has provided oversite of the development of ecological site descriptions for the region of the gulf coast up through the central plains to the North Dakota and Montana region.


Rangeland management and interpretations – past and present

Attendees will come away from a historical reflection of rangelands with a better understanding of how management of rangelands needs to reflect on what we know, what we have learned and what we may not know yet!

Troy Marshall

Director of Commercial Industry Relations, American Angus Association

Prior to joining the American Angus Association, Troy Marshall managed his family’s seedstock operation for more than 20 years. After decades of working with Marshall Cattle Company’s commercial bull buying customers, he understands the challenges commercial producers face and how they can utilize Association programs to improve their operations. Marshall commits his daily efforts to creating opportunities for commercial cattle producers. He focuses on capturing value for cattle with superior genetics within the commercial sector. As the former director of commercial programs for the American Maine-Anjou Association and North American Limousin Foundation, as well as a market analyst for CattleFax, Marshall has a vast knowledge of all facets of the cattle industry. He believes it is imperative for producers to receive credit for the hard work they put in to yielding such a product.


Revolutionary marketing

Troy Marshall, Association director of commercial industry relations, explains how the feeder cattle market is revolutionizing and why you should participate in the revolution. He talks about how you can get started and how the traditional forms of selling feeder cattle aren’t enough anymore. Marshall covers how cattlemen and women can capture additional value for their cattle, enroll in various marketing programs and ultimately differentiate their cattle from the herd.


Clay P. Mathis

Director, King Ranch Institute for Ranch Management

Dr. Clay Mathis is Director of the King Ranch® Institute for Ranch Management at Texas A&M University-Kingsville. As Director, Dr. Mathis leads KRIRM faculty and staff and oversees teaching, outreach, and applied research efforts of the Institute. Graduates of the KRIRM Masters of Science in Ranch Management program during Dr. Mathis’s tenure currently manage over 100,000 cows on more than 3 million acres of ranchland and wildlife habitat in 12 states. Dr. Mathis is a native of New Braunfels, Texas. He received a B.S. in Animal Science and M.S. in the Physiology of Reproduction from Texas A&M University. In 1998, he earned a Ph.D. from Kansas State University in Ruminant Nutrition. From 1998 to 2010, Dr. Mathis worked as a Professor and Extension Livestock Specialist at New Mexico State University. Dr. Mathis and his wife, Rhonda, are the proud parents of Morgan, Miles, and Amy Kaye Mathis.


Big decisions in a profitable cow-calf enterprise

The profit equation is simple, but profitability can be challenging for cow-calf operations. This presentation will describe the key profit drivers, tools for decision-making, and a mindset for successful cow-calf production.

Marcine Moldenhauer

Owner & CEO, MEAT=LINK Management, LLC

Marcine Moldenhauer is a business owner and entrepreneur in the livestock and meat industry. She grew up on a purebred cow/calf ranching and farming operation in east central Kansas and began MEAT≈LINK Management, LLC in 2008, the first of this kind of consulting business in the beef cattle industry. Moldenhauer has over 24 years experience in managing cattle procurement, marketing, and multiple beef industry business projects with up to $3 billion in assets and risk at any one time.

She holds a bachelor’s degree from Kansas State University in Animal Science and Meat Technology and has been married to Ken Moldenhauer for 32 years. They have a daughter who is currently a freshman in college. The family raises and shows purebred Maine Anjou, Red Angus, and Charolais cattle.


Meat of the matter: considerations before, during and after building a locker plant

Since COVID-19 struck in early 2020, weaknesses in the food supply chain became apparent, leaving many to wonder what it would take to open a small locker plant. Moldenhauer, an expert processing plant consultant, will provide attendees with a breakdown of the costs, design, capacity, animal welfare, USDA inspection, and business factors involved with plant start-up.


Matt Spangler

Professor and Extension Beef Genetics Specialist, University of Nebraska-Lincoln

Matt Spangler grew up on a diversified crop and livestock farm in Kansas. He has degrees from Kansas State (BS), Iowa State (MS) and the University of Georgia (PhD). Spangler is currently a professor and beef genetics extension specialist at the University of Nebraska-Lincoln.


Practical uses of genomics for commercial ranchers

Genomics has enabled more accurate EPD and increased knowledge of the genetic control of several traits of economic importance. Commercial cattle producers can leverage the benefits of genomics by using proven genetic selection tools such as EPD.


Rosslyn Biggs, DVM

Beef Cattle Extension Specialist/Director of Continuing Education-Oklahoma State University College of Veterinary Medicine

Dr. Rosslyn Biggs was raised in southwestern Oklahoma. She attended Oklahoma State University where she completed a bachelor’s of science degree in Agricultural Economics in 2001. Dr. Biggs graduated from Oklahoma State University College of Veterinary Medicine in 2004, becoming a second-generation veterinarian. Upon graduation, she spent three years as a mixed animal practitioner in Chickasha, Oklahoma. She joined USDA APHIS Veterinary Services in 2007 as a Field Veterinary Medical Officer. In 2015, Dr. Biggs joined the APHIS VS Veterinary Export Trade Services as Assistant Veterinarian In Charge managing international exports of live animals and animal products. Dr. Biggs made the move to Oklahoma State University as an assistant clinical professor in 2019. She currently serves as Director of Continuing Education for the College of Veterinary Medicine and Beef Cattle Specialist for Oklahoma Cooperative Extension. She and her family are also actively involved in their farming and ranching operations.


Rural veterinary medicine – where are we going?

Producers and veterinarians in rural communities continue to face multiple challenges. This presentation will provide insight into underserved areas and trends in rural veterinary practice. Additional discussion will focus on opportunities for cattlemen and veterinarians to work together to address issues.


Scott Scaake

Associate Professor at Kansas State University

Dr. Scott Schaake was raised on a cow-calf ranch/row crop operation near Lawrence, Kansas. He graduated from Kansas State University in 1984 with a B.S. in Animal Sciences and Industry. He earned his M.S. at Clemson University and Ph.D. at the University of Kentucky, specializing in Meat Science. He and his wife, Kandi, live in Westmoreland, Kansas, where they manage more than 80 head of registered Simmental cattle. Their program utilizes an extensive AI and ET program designed around successful, proven cow families. They take pride in building their herd around cattle that are sound, functional, and display genetic excellence not only in the show ring but most importantly when put in production. Sons Shane, his wife, Melissa, and Shilo remain actively involved in the growth of Schaake Farms and assist with the marketing of their genetics.


Managing input costs when raising a quality retail product

The cost to produce profitable beef cattle continues to increase at an expedited rate. With feed and energy costs on the rise, it becomes harder for producers to deliver a quality product to the market without overextending their wallets on inputs. In this session, Dr. Scott Schaake shares his industry insights and ways producers can manage costs without sacrificing the quality of their product and bottom-line profitability.


Jordan Gottlieb

Agent at New York Life Insurance Company



Transitioning the farm or ranch to the next generation

Often a neglected topic, this session will focus on estate planning for agricultural operators delving into the basics of transition, succession, and transfer plans. Gottlieb will stress the importance of having these estate planning conversations now so proper arrangements can be made for legacies to live for generations or offered for sale according to the wishes of the operator. You can’t take it with you when you’re gone, now is the time to plan.