Forrie J. Smith

Actor, Stuntman, Real-Life Cowboy, and Cast member of Yellowstone

Forrie J. Smith was born in Helena, Montana, and was raised on his grandparents cow-calf operation. He often traveled to rodeos with his mother and rode in a stage wagon. Smith graduated from Helena Capital High School and then attended Montana State University on a rodeo scholarship. Winning money all over the North American continent and Australia, Smith spurred bucking horses to pay his bills until 52 years of age. He was blessed to break into the movie business in 1986, working as a wrangler and a stuntman—which later led to acting. He is now a regular cast member on the Paramount Network’s popular drama “Yellowstone.”


Life lessons learned on the trail 

Forrie J. Smith uses his life experiences on the rodeo circuit and the television screen to impart the message that with every challenge there is a lesson to be learned. “The more you know about what you’re doing, the better you’ll be at it.” —Forrie J. Smith

Troy and Stacy Hadrick

5th Generation Ranchers

Troy and Stacy Hadrick are pioneers in the agricultural advocacy movement. They have traveled the world helping people involved in agriculture find their voice and confidence to share their story. Troy and Stacy know firsthand how busy people in agriculture are. They farm and ranch in North Central South Dakota with Troy’s family. They believe that connecting with someone about agriculture should be on everyone’s chore list every day! Troy and Stacy have reached many people with their positive message of agriculture.


Discovering Your Influential Power

Farmers and ranchers have amazing and uniques stories to share with consumers. And with new communication channels being invented all the time it can be hard to find the best way. Our presentation will share examples of how you can effectively tell your story through conversation, application, and experience.

Lane Nordlund

Ag Broadcaster – Emcee

Lane Nordlund is an award-winning multimedia farm broadcaster; serving rural America by sharing the important information farmers and ranchers need to be successful. He is also a 6th generation Montana rancher. Each day, TV viewers can tune in to find Lane reporting on the Montana Ag Network which airs on the Montana Television Network. On radio, Nordlund co-anchors the Western Ag Network reports heard on over 70 radio stations in seven western states. Lane also produces an agriculture podcast called the LaneCast focusing on rural and agriculture issues in the Western United States. He hosts two national podcasts. The Cattlemen’s Call Podcast for the National Cattlemen’s Beef Association and the Eye on Potatoes Podcast for the National Potato Council. He also is a contributor to national TV programs Cattlemen to Cattlemen, Market Day Report, and Rural Evening News which air on RFD-TV. For more on Lane, visit


From behind the microphone

Farm Broadcaster and emcee Lane Nordlund shares his unique view of agriculture as a farm broadcaster, ag advocate, and rancher. Offering insight on the conversations he has from behind his microphone that impact farmers and ranchers. Along with the trends that impact the industry.

Scott Blubaugh

AFR/OFU Cooperative President

Scott Blubaugh is the president of American Farmers & Ranchers/Oklahoma Farmers Union Cooperative, a farm organization representing farmers, ranchers and rural citizens. In addition to his position with AFR/OFU, Blubaugh operates a diversified 3,500-acre family farm and ranch.

As president of AFR/OFU Cooperative, Blubaugh leads the organization in all legislative efforts, including serving as president of the Oklahoma Certified Beef Association. Blubaugh was integral to the development of the program and continues to facilitate its growth. He also manages a full roster of rural education and agricultural programs and serves as a spokesman for rural issues.

Blubaugh is a graduate of the Oklahoma Ag Leadership Program. In addition to his AFR/OFU involvement, he also serves National Farmers Union as a member of the NFU Executive Board of Directors and chair of the NFU Education Committee. He has also as an agricultural and rural community advisor for U.S. Congressman Richard Gephardt of Missouri.

Blubaugh and his wife Lisa own an AFR Insurance agency and manage the family farming operation, which stretches across three counties in northern Oklahoma. He and his family host the annual Blubaugh Angus Ranch registered Angus production sale.
Blubaugh is a fifth-generation farmer and rancher and a lifelong resident of Kay County, Oklahoma. He currently resides on his family ranch near Tonkawa. He and Lisa have been married 32 years; they have two sons, Zachary and Zane.


Oklahoma Certified: growing an opportunity

Since COVID-19 strained food supply chains and caused a run on supermarkets, consumers are more interested than ever in where their food comes from and supporting local ranchers. This year, American Farmers & Ranchers and Oklahoma Farmers Union Cooperative developed a marketing opportunity for Oklahoma cattlemen and women called the Oklahoma Certified Beef Association to capitalize on these consumer trends, which could be a game-changer for the Sooner State as well as other states that launch similar programs.


David J. Kraft

Rangeland Management Specialist, Kansas Grazing Lands Coalition

David Kraft and his wife, Jan, live in western Coffey County, Kansas, where they operate a contract grazing operation, taking in cattle for others and providing care during the growing season months of the year. Prior to working as a rangeland and prescribed burn specialist with the Kansas Grazing Lands Coalition, Kraft served as a rangeland management specialist with the United States Department of Agriculture – Natural Resources Conservation Service. In his nearly 36 years of service for USDA, he served as both an area and state rangeland management specialist and as a regional ecological site specialist. Over the past five years, he has provided oversite of the development of ecological site descriptions for the region of the gulf coast up through the central plains to the North Dakota and Montana region.


Rangeland management and interpretations – past and present

Attendees will come away from a historical reflection of rangelands with a better understanding of how management of rangelands needs to reflect on what we know, what we have learned and what we may not know yet!

Troy Marshall

Director of Commercial Industry Relations, American Angus Association

Prior to joining the American Angus Association, Troy Marshall managed his family’s seedstock operation for more than 20 years. After decades of working with Marshall Cattle Company’s commercial bull buying customers, he understands the challenges commercial producers face and how they can utilize Association programs to improve their operations. Marshall commits his daily efforts to creating opportunities for commercial cattle producers. He focuses on capturing value for cattle with superior genetics within the commercial sector. As the former director of commercial programs for the American Maine-Anjou Association and North American Limousin Foundation, as well as a market analyst for CattleFax, Marshall has a vast knowledge of all facets of the cattle industry. He believes it is imperative for producers to receive credit for the hard work they put in to yielding such a product.


Revolutionary marketing

Troy Marshall, Association director of commercial industry relations, explains how the feeder cattle market is revolutionizing and why you should participate in the revolution. He talks about how you can get started and how the traditional forms of selling feeder cattle aren’t enough anymore. Marshall covers how cattlemen and women can capture additional value for their cattle, enroll in various marketing programs and ultimately differentiate their cattle from the herd.


Clay P. Mathis

Director, King Ranch Institute for Ranch Management

Dr. Clay Mathis is Director of the King Ranch® Institute for Ranch Management at Texas A&M University-Kingsville. As Director, Dr. Mathis leads KRIRM faculty and staff and oversees teaching, outreach, and applied research efforts of the Institute. Graduates of the KRIRM Masters of Science in Ranch Management program during Dr. Mathis’s tenure currently manage over 100,000 cows on more than 3 million acres of ranchland and wildlife habitat in 12 states. Dr. Mathis is a native of New Braunfels, Texas. He received a B.S. in Animal Science and M.S. in the Physiology of Reproduction from Texas A&M University. In 1998, he earned a Ph.D. from Kansas State University in Ruminant Nutrition. From 1998 to 2010, Dr. Mathis worked as a Professor and Extension Livestock Specialist at New Mexico State University. Dr. Mathis and his wife, Rhonda, are the proud parents of Morgan, Miles, and Amy Kaye Mathis.


Big decisions in a profitable cow-calf enterprise

The profit equation is simple, but profitability can be challenging for cow-calf operations. This presentation will describe the key profit drivers, tools for decision-making, and a mindset for successful cow-calf production.

Marcine Moldenhauer

Owner & CEO, MEAT=LINK Management, LLC

Marcine Moldenhauer is a business owner and entrepreneur in the livestock and meat industry. She grew up on a purebred cow/calf ranching and farming operation in east central Kansas and began MEAT≈LINK Management, LLC in 2008, the first of this kind of consulting business in the beef cattle industry. Moldenhauer has over 24 years experience in managing cattle procurement, marketing, and multiple beef industry business projects with up to $3 billion in assets and risk at any one time.

She holds a bachelor’s degree from Kansas State University in Animal Science and Meat Technology and has been married to Ken Moldenhauer for 32 years. They have a daughter who is currently a freshman in college. The family raises and shows purebred Maine Anjou, Red Angus, and Charolais cattle.


Meat of the matter: considerations before, during and after building a locker plant

Since COVID-19 struck in early 2020, weaknesses in the food supply chain became apparent, leaving many to wonder what it would take to open a small locker plant. Moldenhauer, an expert processing plant consultant, will provide attendees with a breakdown of the costs, design, capacity, animal welfare, USDA inspection, and business factors involved with plant start-up.


Matt Spangler

Professor and Extension Beef Genetics Specialist, University of Nebraska-Lincoln

Matt Spangler grew up on a diversified crop and livestock farm in Kansas. He has degrees from Kansas State (BS), Iowa State (MS) and the University of Georgia (PhD). Spangler is currently a professor and beef genetics extension specialist at the University of Nebraska-Lincoln.


Practical uses of genomics for commercial ranchers

Genomics has enabled more accurate EPD and increased knowledge of the genetic control of several traits of economic importance. Commercial cattle producers can leverage the benefits of genomics by using proven genetic selection tools such as EPD.


Rosslyn Biggs, DVM

Beef Cattle Extension Specialist/Director of Continuing Education-Oklahoma State University College of Veterinary Medicine

Dr. Rosslyn Biggs was raised in southwestern Oklahoma. She attended Oklahoma State University where she completed a bachelor’s of science degree in Agricultural Economics in 2001. Dr. Biggs graduated from Oklahoma State University College of Veterinary Medicine in 2004, becoming a second-generation veterinarian. Upon graduation, she spent three years as a mixed animal practitioner in Chickasha, Oklahoma. She joined USDA APHIS Veterinary Services in 2007 as a Field Veterinary Medical Officer. In 2015, Dr. Biggs joined the APHIS VS Veterinary Export Trade Services as Assistant Veterinarian In Charge managing international exports of live animals and animal products. Dr. Biggs made the move to Oklahoma State University as an assistant clinical professor in 2019. She currently serves as Director of Continuing Education for the College of Veterinary Medicine and Beef Cattle Specialist for Oklahoma Cooperative Extension. She and her family are also actively involved in their farming and ranching operations.


Rural veterinary medicine – where are we going? and Panelist 

Producers and veterinarians in rural communities continue to face multiple challenges. This presentation will provide insight into underserved areas and trends in rural veterinary practice. Additional discussion will focus on opportunities for cattlemen and veterinarians to work together to address issues.


Scott Schaake

Associate Professor at Kansas State University

Dr. Scott Schaake was raised on a cow-calf ranch/row crop operation near Lawrence, Kansas. He graduated from Kansas State University in 1984 with a B.S. in Animal Sciences and Industry. He earned his M.S. at Clemson University and Ph.D. at the University of Kentucky, specializing in Meat Science. He and his wife, Kandi, live in Westmoreland, Kansas, where they manage more than 80 head of registered Simmental cattle. Their program utilizes an extensive AI and ET program designed around successful, proven cow families. They take pride in building their herd around cattle that are sound, functional, and display genetic excellence not only in the show ring but most importantly when put in production. Sons Shane, his wife, Melissa, and Shilo remain actively involved in the growth of Schaake Farms and assist with the marketing of their genetics.


Managing input costs when raising a quality retail product

The cost to produce profitable beef cattle continues to increase at an expedited rate. With feed and energy costs on the rise, it becomes harder for producers to deliver a quality product to the market without overextending their wallets on inputs. In this session, Dr. Scott Schaake shares his industry insights and ways producers can manage costs without sacrificing the quality of their product and bottom-line profitability.


Callahan Grund

Executive Director – U.S. CattleTrace

Callahan Grund serves as the executive director for U.S. CattleTrace, the nation’s leader in disease traceability.​ Grund previously worked in policy engagement, business development, and animal disease traceability preparedness at the Kansas Department of Agriculture. He then served as Director of Producer Relations with Farm Strategy, LLC, an innovative agricultural start-up business in the grains sector.​ Originally from Sharon Springs, Kan., Grund grew up on a registered Gelbvieh, Balancer, and Angus seedstock cow-calf operation and is still highly involved today. He and his wife, Emily reside in Wamego, KS where they also maintain a small seedstock operation as well.


Cattle Disease Traceability: A Proactive Approach to Protect Our Industry

Callahan Grund, Executive Director of U.S. CattleTrace, will discuss the unique opportunity that producers have to create an animal disease traceability program that works for all sectors of the industry. Grund will share current obstacles to building the program, technology used by producers and the organization, and the proactive approach needed to protect our industry from a significant disease event.


Jordan Gottlieb

Agent at New York Life Insurance Company



Transitioning the farm or ranch to the next generation

Often a neglected topic, this session will focus on estate planning for agricultural operators delving into the basics of transition, succession, and transfer plans. Gottlieb will stress the importance of having these estate planning conversations now so proper arrangements can be made for legacies to live for generations or offered for sale according to the wishes of the operator. You can’t take it with you when you’re gone, now is the time to plan.


Jeff Jackson

Alfalfa & Forage Specialist & National Forage Sorghum Product Manager, CROPLAN by Winfield United

Jeff Jackson grew up on a family farm in northwest Iowa. He holds a bachelor’s degree in animal science and a master’s degree in plant science from South Dakota State University. Jackson started his career in ag retail, specializing in feed, seed, chemical, fertilizer and grain. He was hired in 2005 by Land O Lakes as a seed district sales manager, representing the CROPLAN Brand of seed in East Central South Dakota. Becoming a full-time alfalfa and forage specialist in 2010, he was very involved in the I-29 Dairy Expansion. Jackson continues to work as a technical support advisor on growing high yielding, high quality forages with alfalfa and sorghum and works nationally with agronomists, nutritionists, and forage growers. He currently resides just north of Kansas City, Missouri and enjoys hunting, ATV riding, woodworking and his newly acquired sawmill.


#COWCHOW: Improving your forage system

Learn about alfalfa quality and yield improvements to increase the value of those acres to your livestock operations thru in-season management and genetic selections. Utilizing warm season annuals can add many benefits to your forage system to provide an additional source of high quality #COWCHOW to get thru the season.

Dr. Meredyth Jones

Oklahoma State University

Dr. Jones received her DVM from Oklahoma State University in 2002. She entered private mixed-animal practice in Brandenburg, Kentucky, later completing a residency in Large Animal Internal Medicine-Emphasis Food Animal and received a MS degree in Veterinary Biomedical Sciences at Oklahoma State University. She then taught food animal field services at Kansas State and Texas A&M. She is the owner of Large Animal Consulting & Education, an online continuing education company. She joined the food animal faculty at Oklahoma State in the fall of 2018.


We will not be de-FEET-ed

In this session, we will discuss foot disease in cattle, including how to tell when it’s footrot and when it’s not. We will talk about common diagnoses, their causes, and treatment options.

Tera Barnhardt, DVM, MS


Dr. Tera Barnhardt is a native of Southwest Kansas, growing up on a grain and cattle farm in Satanta. She attended Kansas State University to receive her bachelor’s, master’s, and doctorate in veterinary medicine. After graduating as a proud Wildcat, she returned to Southwest Kansas to practice veterinary medicine in the heart of the feedlot and dairy industries in Kansas. She takes an operations-focused approach to teaching and training employees at feedyards and dairies on the principles of animal welfare, quiet cattle handling techniques, and retaining the focus that we are tasked with producing a safe and wholesome product for our consumers to enjoy at the end of the day. Dr. Barnhardt and her husband own a residential construction company and countertop fabrication business. In addition, they have ownership in an upland game hunting guide service and they keep tabs on a couple of toddlers in their spare time! Dr. Barnhardt is passionate about serving her community and serving the larger agriculture industry by advocating in the online community from a veterinarian’s perspective.


Protecting Our Social License to Operate: BQA Training

Attendees will leave with the bigger picture of our industry on their minds as they navigate cattle handling and other staples in the Beef Quality Assurance program with a veterinarian who has her boots on the ground with beef producers on a daily basis. BQA certification and/or renewal will be available for those in attendance.

Steven Myers

Technical Sales Specialist, Purina Animal Nutrition LLC

Dr. Myers was raised on a small family farm in Central Illinois. He received his Bachelor of Science in Agriculture, Master of Science (Ruminant Nutrition), and Doctor of Philosophy (Ruminant Nutrition) degrees all from the University of Illinois in Urbana-Champaign. Steven will celebrate his 20th Anniversary on June 1, 2021, as a Range Cattle Consultant/Technical Sales Specialist with Purina Animal Nutrition. Dr. Myers works with Purina dealers/cooperatives, customers, and range cattle producers in portions of OK, KS, and CO. He lives in Edmond, OK, and manages a small family-owned herd of registered Angus, Red Angus and Simmental show cattle.


Developing a more productive beef herd 

Proper breeding stock development is critical to their future reproductive performance. Steven Myers, Ph.D., Technical Sales Specialist with Purina Animal Nutrition, will help session attendees understand how nutrition and management of young bulls and heifers can impact your cow herd for generations.

Mark Kirk

Forage Specialist/ Eastern Region Sales Manager

Mark Kirk has been working in the forage industry for over 15 years to promote and educate producers and nutritionists on the benefits of high-quality forages. He has worked to develop new metrics for evaluation forages as well as led in pushing the forage industry forward to realize the full potential silages. Mark grew up in Central Texas and now resides in southern Illinois with his wife and five children. They are active in 4-H with many swine projects as well as part-owners in a small herd of “small” (Aberdeen Lowline) Cows.


Moving Beyond Corn Silage: Benefits of Forage Sorghum

If corn is king and alfalfa queen then it’s time for forage sorghum to be the crown prince! We will discuss the economic, nutritional, and sustainability advantages of forage sorghum silage over corn silage.

Juan Velez

Chief Agricultural Officer, Aurora Organic Dairy

Juan graduated from Vet School in Bogota Colombia in1988. Master of Science from Texas A&M 1991. Residency in Production Medicine University of Florida 1993. Diplomate of the American College of Theriogenology. Private practice in Colombia from 1993 until 1995. Aurora Dairy Corporation and Aurora Organic Dairy from 1995 until the present. Board member of the Dairy Cattle Welfare Council, member of the American College of Theriogenology, member of the American Association of Bovine Practitioners.


Developing a farm culture that promotes animal welfare

How to build a culture of animal welfare at a dairy farm. What works and what does not work. Real live examples.

Courtenay DeHoff

Television Host, Fancy Lady Cowgirl Creator

Courtenay DeHoff is a cowgirl turned television personality, keynote speaker, and podcast host who has grabbed the attention of Deadspin, Yahoo!, The Huffington Post, LIVE! with Kelly, The CW, and more. DeHoff has worked on-air in front of sold-out crowds at sporting events inside Madison Square Garden and anchored live telecasts for national news networks. From New York Fashion Week to the back of a horse, you never know where she’ll be reporting from next. In 2020, DeHoff launched the global brand movement Fancy Lady Cowgirl ™ after struggling to fit the traditional cowgirl mold. Drawing criticism from those in the very communities she was advocating for, she labeled herself a ‘Fancy Lady Cowgirl’ proclaiming you can be both a little fancy and a little ranchy. The reaction to this self-label was swift. Women from all walks of life emerged and began sharing how they too uphold traditions of the West in unexpected ways. Through storytelling and fashion, Fancy Lady Cowgirl is working to bridge the gap between urban and rural cultures.


Panel Moderator 


Jan Lyons

Founder and Co-Owner of Lyons Ranch LLC. A family-owned 3 generation Angus Ranch

Jan Lyons was raised on an Angus farm in eastern Ohio. She grew up helping her Father and brothers caring for the cattle, baling hay, and showing her 4-H steers and heifers at the county fair. In 4-H she learned to judge cattle, defend with reasons, and Public speaking. In 1974 she moved with her husband Frank, and daughters, Debbie and Amy when he was sent to Ft. Riley. And in January 1977 they moved to the current ranch headquarters south of Manhattan. In September of 1977 Lyons Ranch was established with the purchase of the first foundation females. Since Frank worked full time in town, Jan became the point person for the ranch. She soon realized the benefit of involvement in industry organizations and took on the task of staying involved and giving input. Today, 3 generations manage and operate the ranch, Daughter Amy and Karl Langvardt, Trey and Bailey Langvardt, and Tanner and Shelby Langvardt. We held our 33rd annual bull sale this year.




Tara Vander Dussen

Environmental Scientist, New Mexico Milkmaid

Tara is a dairy farmer and New Mexico native, growing up on her family dairy farm. Now Tara and her husband, Daniel, dairy farm along with their two young daughters. Tara has worked as an environmental scientist and certified NRCS TSP for the last 10 years on dairy farm projects. Tara serves as a Farmer Member on the Innovation Center for US Dairy’s board, Dairy Sustainability Alliance, and as a Governor-appointed board member for New Mexico Livestock Board. Tara’s passion is advocating for dairy farming by sharing her story about life on her family dairy through her blog and social media platforms, New Mexico Milkmaid. By using her voice, she hopes to change people’s perceptions of agriculture. She has had the opportunity to speak at national and global conferences about dairy sustainability including at the United Nations FAO Committee on World Food Security and the Forbes AgTech Summit.




Trista Brown Priest

CEO, Cattle Empire

Trista Brown Priest is the current Chief Executive Officer at Cattle Empire and a member of the third generation of the Brown family actively involved in the business. Located in Satanta KS, Cattle Empire is a family-owned and operated Feedyard with a current one-time capacity of 51,000 head. She has worked in different capacities at the Feedyard since she was 14 years old. Following her graduation from Kansas State University with her bachelor’s in business management and marketing in 2008, she came back to Cattle Empire full-time as the Empire Repair Services manager. After a few years on the job, Trista returned to Kansas State to pursue her MBA in agriculture economics and finance and graduated in 2012. Following her graduation, she assumed the role of Vice President of Cattle Empire, transitioned to Chief Strategy Officer in 2015, and is currently the Chief Executive Officer. Trista married John Priest in 2014 and they have one daughter, Charlotte, and one son, Marshall. John is originally from Sabetha, Kansas, where his family farms and operates a cow/calf ranch. He graduated from Kansas State University with a Bachelor of Animal Science in 2008. He co-owns/manages Empire Prime Ranch, which farms primarily leased ground, with Trista.




Jerry Nine

Rancher, Sale barn owner, and writer for High Plains Journal

Jerry Nine grew up on a farm near Slapout, Oklahoma. His family raised cattle and hogs in his younger years. He says he was never a very good student as he was always looking out the window wishing he was outside or probably talking to other classmates and not paying attention.
Jerry attended Oklahoma State University for a year and a half then transferred to Northwestern Oklahoma State University at Alva, Oklahoma. He says he never did get a B.S. degree but did pick up a lot of BS along the way.
He purchased his first quarter of land at 16 years old and kept buying land and cattle to the point it was hard to pay the interest. In the fall of 1999, he started writing a weekly article called “Just a scoop full” for the High Plains Journal and continues to do so today. Jerry purchased the Woodward Livestock Auction in May 2000.




John Campbell

Winter Livestock, Inc.

Born and raised in Greeley, Colorado. John’s family operated a feedyard, Livestock Auction, and Registered Paint horse operation. He received an AA degree from Northeastern Junior college and a B.S. degree from Colorado State University. John has worked as Field Rep., Auctioneer, General Manager, and Order buyer for Winter Livestock, Inc. in La Junta, Colorado in some capacity for 41 continuous years. He’s been married for 36 years to Valerie, two children, Marissa Struthers of Rosston, Oklahoma, and Collin Campbell of Colorado Springs, Colorado




Corbitt Wall

Commercial Cattle Manager for DV Auction and host of the Feeder Flash daily cattle market summary

Corbitt has a lifetime of experience in commercial cattle production, marketing, and market reporting/analysis. Certified livestock grader and supervisory market reporter for the USDA’s Agricultural Marketing Service for 18 years and livestock auctioneer for 25 years. Developed a niche in feeder cattle marketing reporting while at USDA which evolved into video market reports. In 2014, he accepted a position with DV Auction to manage their real-time market reporting service and host the Feeder Flash.




Arlen “Bim” Nelson

Self Employed Cattle Order Buyer

Arlen was born and raised at Crook CO; BS degree in Chemistry from Chardon State College, NE; MS degree in Molecular Biology from the University of Wyoming; Co-owner of Bassett Livestock Auction, Bassett NE for 25 years; currently order buying cattle for farmer-feeders in Iowa, Kansas, Oklahoma, and Nebraska, as well as Herdco feedyard at Bartlett NE.